Caldera’s stand at this year’s FESPA Global Print Expo placed a sharp focus on what the company does to enhance customer experience. The French RIP software specialists were at the Berlin exhibition between 15 and 18 May, showing a range of new and existing Caldera products on Stand 2.2 – C12. The new features on show with a particular nod to customer experience were the recently launched CalderaCare maintenance program and the newly opened Caldera Workspace, a central web portal that gives customers instant access to the Caldera Ecosystem. The company will also be taking the opportunity to communicate it’s new software version strategy and to launch a redesigned website.
The reasoning behind this year’s theme is explained by Caldera’s Vice President Marketing & Communication, Sébastien Hanssens: “We’ve chosen customer experience to be this year’s theme because it’s absolutely central to all that we do. Our mission is to provide our customers with better ways to get the job done and we’re committed to providing them with the best levels of support and ongoing customer service.”
One of the new Caldera services that were showcased at FESPA was CalderaCare, an enhanced level of maintenance and support available to all V11 RIP users. These new maintenance agreements have been designed to provide Caldera RIP users with ultimate peace of mind, and Caldera has drastically cut response times across. “We recognize that software problems are not only frustrating but can also be costly and disruptive to production,” says Sébastien Hanssens. “We’ve reformulated our care packages to ensure that not only is the software kept fully up-to-date as new versions are released, but also that it is fully supported at every level – we understand that our users place a premium on having a comprehensive support package.”
Caldera Workspace is a new combined web portal that takes the place of the existing Caldera Extranet, Usernet and Demonet portals. Customers, partners and prospects can all gain access via a simple registration procedure. This will allow users to see all the Caldera news, information, guidance and updates they need via one single account. Caldera Product Manager, Julien Walther, says, “This portal will fulfill a range of functions, including providing access to drivers, profiles, keys, ISO information, patches and documentation. New content will be added monthly and the channel is also a forum for communication and interaction with the Caldera team. It puts the end-user at the heart of our operations.”
In addition to these two new initiatives, Caldera were also using FESPA as the platform to launch its new website. This full redesign will focus on communicating the company’s unique software value proposition, with information on how Caldera can help customers in specific markets and applications such as Sign&Graphics, Fashion, Vehicle Wraps, Custom Sportswear and Home Décor. It will also give access to CalderaDesk and Caldera Workspace, while maintaining the company’s commitment to customer experience.
The premium RIP software provider will also be presenting a new version updating strategy aims at giving Caldera users prime access to new features as they are released without having to wait for major upgrades. Users can expect new versions and features every year. “We’re looking forward to FESPA with great expectations this year,” says Sébastien Hanssens.
“We’ve put service and support in the spotlight to let potential customers know exactly what they can expect from us. We’ll be in Berlin on Stand 2.2 – C12 and, as always for FESPA, we’ll have a new issue of Gamut magazine, with a wide range of articles covering all the hot topics in digital printing.”