An easing of the pandemic situation is currently not expected. Due to the changed regulations and travel restrictions it has become necessary to postpone the International Consumer Goods Show planned for April. With the cancelled show, the planned Nextrade voucher promotions are also postponed to 2022. As media would like to actively support the industry in this difficult time, the basic fee will be waived for all existing and future suppliers in 2021.
The year 2021 starts similarly challenging as the previous one ended. The first planned physical trade shows had to be cancelled due to the ongoing pandemic. "As a partner of the industry, we would therefore like to support suppliers. media waives the basic fee for participation in the B2B order platform for all existing and future suppliers in 2021," says Philipp Ferger, Group Show Director Nordstil and Tendence and managing director of media GmbH.
After the voucher campaigns for Tendence 2019 and Ambiente 2020, exhibitors should also benefit in the difficult times of 2021. The planned voucher campaigns will not be continued again until Heimtextil, Christmasworld, Paperworld, Creativeworld and Ambiente 2022. For exhibitors at these trade shows, the promotion means three years of Nextrade without a basic fee.
"With this voucher promotion, we want to ensure that we continue to develop with suppliers and thus give our retailers the opportunity to compile their assortment from a wide range of top international brands and drive their business forward. Participation in the Nextrade B2B platform is free of charge for our retailers," says Nicolaus Gedat,
Managing Director of nmedia. Over 3,500 retailers and more than 300 suppliers are active on Nextrade with around 400,000 items. The order platform supports retailers in maintaining business relationships outside of industry trade shows and offers them the chance to make up for their order backlog by using the portal. At the same time, retailers can discover new suppliers and the latest trends there.