Coloreel, with its unique and well-patented technology for digital dyeing of textile thread on-demand that creates sustainable and creative embroideries, received a new order of ten units from MIB in Portugal consisting of both multi-head and single head installations.

MIB, Máquinas Industriais para Bordados, is a leading distributor in Portugal with more than 25 years of experience in the embroidery industry and has a large number of high-end customers in the textile and decoration industry. With the new investment in the unique Coloreel products, they will enable more of their customers to unlock their embroidery potential.

Sven Öquist, VP Sales at Coloreel Group AB, comments: “I am so excited that MIB, a company with such experience and reputation in the Portuguese market, has selected our technology for more sustainable and creative embroideries. They see the potential that Coloreel brings to their business. It is a milestone for us at Coloreel, as it also means that several of MIB’s customers are increasing their installations of Coloreel units to meet the increase in demand for our decoration technology.”