Coloreel, with its unique technology for digital dyeing of textile thread on-demand for more sustainable and creative embroideries, announces the sale of six (6) single-head units in the United States to Hirsch Solutions, the world's largest distributor of embroidery machines. The deal is announced less than four weeks after the very successful Impressions Expo at Long Beach, Los Angeles US, where Coloreel and Hirsch demonstrated live, the unique capabilities provided by Coloreel's products and technology to several hundred interested visitors.

Sven Öquist, VP Sales at Coloreel Group AB, comments: "Our partnership with Hirsch provides Coloreel with the ultimate reach into the US embroidery market and with this order of six additional single-head units, Hirsch will be able to satisfy the quickly rising demand for our products. I am looking forward to many more units sold through our partnership with Hirsch."

Adam McGrath, Hirsch Solutions, comments: "These are fantastic results from the very successful Impressions Expo in Long Beach, US. We are looking forward to supplying more of our customers with Coloreel's unique technology for more sustainable and more creative embroideries."